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    • Home
    • About
    • Content
      • HBR & Other Articles
      • Top Dx Tips
      • Posts
    • Contact
  • Home
  • About
  • Content
    • HBR & Other Articles
    • Top Dx Tips
    • Posts
  • Contact

HBR article - Does Gamified Training Get Results?

The March-April 2023 edition of the Harvard Business Review includes an article on research completed on KPMG's global gamified learning programme that I created and ran for a decade. Available here : https://hbr.org/2023/03/does-gamified-training-get-results

Personal HBR feature

The March-April 2023 edition of the Harvard Business Review features my thoughts on digital experiences, and the following key takeaways: 

  •   Organisation-wide, growth impacting, multi year problems deserve an appropriately scaled solution 
  • Think about ‘why’ users will participate, not just ‘what’ is in the experience. This includes the increasing role of purpose in motivating staff  
  • Collect data to 

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Podcasts & Other Articles

Podcasts


  • Chief Learning Officer - May 2023 - Engaging Learning Experiences 
  • ESG voices - October 2022 - Tech for Good - Using action based platforms to increase SDG achievement 
  • Chief Learning Officer - Sept  2021 - 7 Lessons: Engaging Staff and Communities During the Pandemic Using Virtual Tournaments 
  • International Association of Business Communications - Oct 2014 - Engaging staff using gamified experiences 


Featured in Articles & Research


  • Why KPMG turned corporate training into a game - Fortune - September 2023
  • Top 5 takeaways from running a global gamified learning program at KPMG - Chief Learning Officer magazine - May 2023
  • Does gamified training get results? - Harvard Business Review - March 2023
  • From high tech to high touch - Training Magazine - May 2022
  • Workplace gamification using Cultural Historical Activity Theory - Research paper by Dr. Kerstin A. Oberprieler - Nov 2019
  • Focus on games and simulations - Training Magazine - Sep 2019
  • How companies can raise their game - Financial Times - February 2018
  • PWC Australia uses gamification to teach cyber lessons - Computer Weekly - Aug 2016

The 'From High Tech to High touch' article is included in the May 2022 edition of Training Magazine

Interview with Pete Baikins

Does Gamiifed training get results?

White Papers

Playing for Success

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Competing for Engagement

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Copyright © 2025 Christian Gossan - All Rights Reserved.

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